Boomerasking

“Ever had someone ask you a question… only to hijack the answer?”

That’s boomerasking — when curiosity is just camouflage for self-promotion.

Last evening, an ex-colleague called me out of the blue. We hadn’t spoken in 5 years, so I was pleasantly surprised.

He asked, “What’s your son doing? How is he settling in the new country?” He mentioned how he remembered my son as a little boy. I gave a short update — barely a minute.

Then he cut me off.

For the next ten minutes, he spoke about his daughter’s PhD, awards she is winning, and her bright career prospects. Then he wrapped up the call.

I hung up wondering: Did he call to check on my son, or to tell me about his daughter?
It felt like the latter.

Alison Brooks calls this boomerasking — when someone asks you a question, but uses it as a launchpad to talk about themselves.

You’ve probably seen it:

  • A colleague asks, “How was your weekend?” —  then spends 15 minutes describing theirs.
  • A manager asks for your suggestions — then shares all of their own.
  • A friend asks about your travel — only to tell you about their upcoming vacation in greater detail.

We have all been guilty of it at some point. The excitement to share can overpower the intent to listen.

How to Avoid Boomerasking:

  1. Be aware — Recognize the tendency. The moment you ask a question, give space for the answer.
  2. Hold back your story — Let the other person finish before you chime in.
  3. Ask a follow-up — Show genuine interest in their answer before you move to your own.

Have you experienced boomerasking?

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