What’s your frontline feeling?

I recently visited an electronics retail chain to purchase an OTG, a relatively simple product. Despite the product’s modest price, the sales rep took time to understand my specific needs and suggested a product that fit them perfectly. When I showed interest in a different option, he patiently walked me through the pros and cons of each choice.

As I headed to the billing counter, he informed that I had thousands of loyalty points that would expire in two months, and advised me to redeem them. This thoughtful gesture made my experience flawless.

Will I return to this retail chain? Absolutely, without a doubt. The sales rep played a significant role in my decision.

Front-line employees are the face of the organization to customers and stakeholders.

Yet, they are mostly ignored and forgotten, this despite best intentions of the leadership.

Here the seven pulse check questions for leadership to remedy this.

Does your front-line employee

  1. Find it easy to do his / her job?
  2. Has the necessary skills, capabilities, and information?
  3. Feels fairly compensated?
  4. Understand how his / her efforts add up?
  5. Feel heard?
  6. Feel cared for?
  7. Feel valued and celebrated?

What’s your experience of frontline employees?  Where do you see the gap?

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